We are living in a fast paced, ever changing world of instant gratification, information overload and extreme technological transformation. One of the many roles as a creative is to capture this world, process it, and develop it into something meaningful, something that stands out and is recognised as having value.
We have been desensitised by the amount of imagery thrown at us on a daily basis and I believe we are all in some way or another acutely critical of what we consider to be aesthetically pleasing. Consequently however, I believe the power of meaningful and appropriate imagery is extremely important in gaining the right attention in today’s graphically saturated world. The services I provide to best showcase your assets or projects are:
Exterior photography that showcases the built form in the best available light and from the best possible angles.
Always styled to best capture the intended use.
Construction photography that identifies and documents the art of building.
Lifestyle and urban imagery ideal for contextualising and marketing a property.
The best way to show the scale of a development is from above where it can be shown in relation to it's surroundings.
Fernando Cardoso, Tiber
Since 2010 we have worked on many projects with Andrew where his photographic work has continued to improve and excel. The work that he is able to produce today, embracing the latest digital and photographic technology is really awe-inspiring! We recently rebranded our corporate identity and had no hesitation in asking Andrew to compile a portfolio of photographs of our most recognisable and prestigious projects. The quality of the work that he produced and that we have used as a cornerstone for our website, imagery, vinyl images, magazine features etc has been exceptional and truly world class!
Hugh Fraser, Paragon ArchitectsIt is with unqualified pleasure that we support any proposal for the photographic work of Andrew Bell. Ours is a dynamic architectural practice based in Johannesburg, South Africa but with work across the continent. In this electronic age it is vital to maintain a current portfolio. It is evident from our website, www.paragon.co.za, that the power of his imagery contributes much to the quality of our online presence. This content continues into our brochures and presentations across the continent. Working with Andrew has been a pleasure and our partnership has been based on pure professionalism.
Ivan Schlapobersky, M Architects
Andrew is the best Architectural photographer that we have encountered in our work. His photos are sensitive and captured a magic that was our original design intention. He will be missed in the Architectural industry in South Africa. His skills will be a gain for Australia.